Open Weekends from November 29 to January 26
Saturdays, 10am – 3pm and Sundays, 12pm – 5pm
With an Opening on
November 29th, 12pm – 5pm
And Special Holiday Hours on
Dec 23, 12pm – 5pm
Dec 24th, 12pm – 3pm
Dec 26, 27, 30 & 31, 12pm – 5pm
One hundred Holiday Seasons ago, a 29 year old brought a product to market that would become an American icon. It would also redefine the Holiday Season.
Alfred Carlton Gilbert, a 1909 Yale graduate, had lingered in New Haven to produce and sell magic tricks. In 1911, he watched the steel tower construction to electrify the New Haven Railroad’s access to the new Grand Central Terminal. Steel and electricity were reinventing America. Gilbert invented the Erector Set to capture that spirit.
The Erector Set, a metal nuts and bolts construction set that captivated the hearts, hands and imaginations of three generations of American boys. Its success asked fundamental questions. Can a toy be a learning tool? Can advertising persuade a society to invest in play? Can an expensive toy be a popular toy? Are there boys’ toys and girls’ toys? Is toy safety overrated? Can tinkering change the way we think?